A task as monumental as naming a product was a new and exciting challenge for me. As part of my process, I did thorough research within our team to find out my colleagues expectations, goals, and vision they had for the product. I also set up several fun brainstorming sessions that including some great back and forth dialogue. Ultimately we settled on the name SPARQ – spelled with a “Q” to add distinct character and memorable.
Research was key in helping identify the style and tone of the identity. As our product has a diverse range of audiences, the brand needed to be both professional and fun/energetic. While appearing trustworthy, it also needed to inspire.
The final wordmark uses a customized sans-serif that is softened to make it appear friendly. An iconic use of the letter “Q” as a light bulb represents a burst of inspiration and igniting of ideas that occurs in learning. The logo is simple and legible, and the iconic “Q” is a strong tie to the brand and can be used as the logomark at small sizes.
The SPARQ promo site aims to inform potential users – specifically teachers – about the product. The goal with the site is to get these potential users to sign up for our newsletter and provide us with invaluable feedback (through surveys) on the product as we begin the process of building.