Platterz recipe book
Details
Working in collaboration with another visual designer at Thriver, I was responsible for conceptualizing and executing the layout and design of the PDF.
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Background
The problem
Teams were suddenly working remotely and no longer needed catered meals delivered to their office. This also had a major impact on Platterz business and it was especially important during this time for the company to stay connected with its customers.
Double page spread for green curry recipe
Goal
1
Reconnect Platterz providers and customers
2
Brand exposure
3
Create emotional appeal and connection to brand
The solution
The layout was strategically designed to also be used for social media posts (1x1) ratio.
