Propeller Studios

Branding, Social Media, Marketing | With Propeller Studios | 2017

Propeller is a boutique design studio located in downtown Toronto. We work with a wide range of clients – primarily in the education sector – as well as conducting our own in-house endeavours.
SPARQ website

Social Media

A small-scale but diverse studio, Propeller has a lot to offer it’s clients. As Lead Designer I took on the challenge of promoting this through our social channels. The goal is to create a connection between our clients and small team – for viewers to get a sense of the energy and playfulness in both our work and #StudioLife.

Happy Canada Day from Propeller
Propeller new website
Kyle Stewart painting the mural
Siva, web developer
RU Alumni Relations Brochure
David's last day
Looking for a designer
New business cards
Propeller team meeting
Live a bit wild
Propeller holiday gif
Katie, designer

Brand Guidelines

When I started at Propeller they had just completed their brand refresh but had yet to create a structure for their brand. As their newly minted designer I was tasked with creating and designing the brand guidelines for Propeller.

The challenge was to make the guide accessible to all employees at Propeller, and ensure that it could be easily updated. The solution was a web-based brand guideline – a interactive quick reference to all things Propeller.

Propeller brand guides 1
Propeller brand guides 1
Propeller brand guides 1
Propeller brand guides 1
Propeller brand guides 1
BioConnect website

Web Design

BioConnect website

Exhibit Design

transit app

UX/UI Design

Sparq website

UX/UI Design




Brand Development & Marketing


Thesis Project

Habitat for Humanity rebrand