A small-scale but diverse studio, Propeller has a lot to offer it’s clients. As Lead Designer I took on the challenge of promoting this through our social channels. The goal is to create a connection between our clients and small team – for viewers to get a sense of the energy and playfulness in both our work and #StudioLife.
When I started at Propeller they had just completed their brand refresh but had yet to create a structure for their brand. As their newly minted designer I was tasked with creating and designing the brand guidelines for Propeller.
The challenge was to make the guide accessible to all employees at Propeller, and ensure that it could be easily updated. The solution was a web-based brand guideline – a interactive quick reference to all things Propeller.