Custodia Case Study

Scalable Webflow development for a Canadian home services platform

My role

Working in collaboration with the design team and internal stakeholders at Custodia. I was responsible for creating the component-driven build in Webflow.

Background

Custodia is a proudly Canadian company offering home services like lawn care, snow removal, yard cleanup and more.

They wanted to upgrade their website experience and create a component driven solution that would be easy for their marketing team to adapt and pivot on as well as scale to future offerings and future locations.

The problem

Balancing global consistency with page-specific flexibility across services and locations

  • The old website was visually inconsistent and impossible for the team to update

  • The new Webflow build needed to allow for a variety of offerings and city locations, but still have unique visual differences on each page

  • Lastly, it all needed to work fluidly and not lag

Goal

Create a scalable, easy-to-manage website that supports Custodia’s growing services and locations.

1

Create reusable components with adjustable, page-specific variations

2

Structure CMS content for testimonials and service-based SEO pages

3

Enable the marketing team to manage and expand the site independently

4

Connect HubSpot forms and a JavaScript-based Quick Quoter

5

Deliver a responsive, reliable experience across devices

The solution

A flexible Webflow system built for independent management and growth.

Working from the design team’s layouts, I built a library of reusable Webflow components with multiple variations and adjustable elements. Some content needed to stay consistent across the entire site, while other sections had to be customized for individual services and locations. The component system gave Custodia both: global consistency where it mattered and page-level flexibility without requiring custom development for every update.

I also developed custom CMS collections for testimonials and service-based SEO pages, integrated HubSpot forms, and embedded the JavaScript-powered Quick Quoter. Following launch, Custodia’s marketing team was able to take full ownership of the website, independently managing content and adapting pages as their services and locations evolved. The project’s design case study also reported a 2.5× increase in deal value within the first month after the website redesign.